When you launch a new small enterprise you might anticipate slow progress to begin with. Teething problems, cash flow, maybe a certain amount of “suck it and see” need to be encountered and then overcome before the serious business of making proper money kicks in. What is without doubt more demoralizing is when things turn out the opposite way around – rapid progress followed by slowdown and atrophy. The vehicle accelerates like a Formula One car off the grid only to sustain a puncture before the first lap is completed, and then you find the support team at the pit stop have all retired for drinks.
If this happens you can either give up, or take positive steps to get your business back onto the road as this website suggests you should. Being a dynamic and determined type the latter is much more likely to be the case, so here are a few short tips for making it happen:
#1: Review Your SEO Strategy
Are people visiting your website? If not your Search Engine Optimization strategy might need looking at, and sharply. If you are paying an expert to get your keywords onto the front page of Google and it isn’t happening then perhaps it is time you took on somebody else to do the job. You cannot afford the luxury of having a website, even a good one, that nobody ever sees. Be sure to check your Alexa rankings too.
#2: Take a Fresh Look at the Competition
You will have weighed up the competition in your chosen field of operation when setting up the business, but things are not always static. Has somebody new entered the fray since you set up? If so they may be doing something that you are not, which is why they have taken a whole bunch of your business. Take another look at what is going on in your market and if needs be adjust your approach to win back lost custom.
#3: Seek out New Investment
Possibly your small business has stagnated because it requires an injection of finance to move it to another level and you have been slow to identify the fact. It may be that at the beginning you were cautious about incurring debt, but it would be prudent to revisit your financial strategy if things aren’t going too well.
#4: Look Again at the Market
If you don’t have new rivals in the game and yet business is still choking there may have been a downturn in the market. Is your service or product going out of style? Sometimes businesses find themselves compelled to move a little with the times, reinventing themselves or the things they sell. Consider giving your website a makeover and investing in a trendy new logo.
#5: Have You Reached a Plateau?
It could simply be that your customer base was always limited and that you have sold your product to everybody who was ever going to buy it. If so you are either going to need to identify new markets or change your business model.