Your online persona is as important as your physical one. It’s how you are perceived and judged by other people. Therefore, you want to make sure that it is professional, clean, and well maintained. This blog post will give you five tips for maintaining a professional online persona to help protect your business from negative rumors or attacks on social media sites like Twitter and Facebook.
List Down and Sync All Your Accounts
If you want to maintain a professional online persona, you need to sync all your accounts properly and are up to date.
It includes email addresses, social media handles, how often you post on each account – everything. If you do not handle it correctly from the start, it will only get more difficult as time goes by to keep track of your various profiles and content across different platforms.
It’s best to gather as much information and create a plan of attack before you have to make emergency changes in haste. The worst thing that could happen is when someone hacks your account and can change anything on their profile without you noticing. So make sure no one else has access or control over any online assets which represent you professionally!
Engage a Reputation Defender
If you think your online reputation is at risk or compromised, take it seriously and engage a company with specialized skills in the field. A reputation Defender is an expert who can help companies recover from damaged reputations caused by adverse public relations events such as data breaches, poor customer service experiences, or aggressive competition tactics.
Before you hire any firm to address these issues for you, make sure you check their eligibility on one of many industry registers that include regulatory organizations like the Public Relations Consultants Association (PRCA) or The Institute of Marketing Communications Incorporated (IMCI).
Hire a Social Media Account Manager
Hiring a social media account manager is another option to clean and maintain your online persona. A professional will post, tweet, like pages on Facebook or other sites for you. In addition, they can offer value by replying promptly to any comments that people make about your company.
Take Down Old Photos and Content
The number one rule for managing your online reputation is curating only the best content for everyone to see. For this reason, taking down old photos and outdated blog posts is an essential step in maintaining a fabulous social media presence.
For instance, if you’ve been blogging about the health benefits of veganism, then now may be an excellent time to take down those recipe videos from two years ago where you fry eggs and bacon on top of French toast sticks or something like that. Think through what kind of message these out-of-date images send and consider whether they represent who you want people to know you as at this current moment in life. If not, delete them!
Review Security Settings
The first step to making sure your online persona is professional and safe is reviewing the security features of all accounts. For example, make sure passwords mix upper-case letters, lower-case letters, numbers, and special characters.
Create an entirely new email account for social media only. Then, it will be one less thing you need to worry about being hacked! And set up two-factor authentication on both Twitter and Facebook so that when someone tries to log in from a different device, they have to enter their password and text code that gets sent directly to your phone.
In conclusion, it is essential to maintain a well-maintained online persona. Take these five tips for keeping your professional online presence, and make sure you are always on top of what’s going on around you so that nothing slips through the cracks.